This highlight video is from October 30, 2009 session What's Trust Got to Do with It?

A panel of business and thought leaders will discuss how they have learned the importance of trust in building and maintaining strong collaborations. They will share situations where they had to develop the confidence to achieve desired business outcomes.

Business collaborations of all kinds require a foundation of trust from the start to maximize results. Without trust, leaders cannot effectively influence others, and they struggle to execute their strategic plan.

Everyone acknowledges that trust is valuable and imperative. Yet, most of us do not consciously pay attention to the issue until it is broken. Even when we recognize that trust has eroded, we struggle to discuss it objectively and find it challenging to rebuild.

Knowing how to address trust requires having a shared understanding of its core elements. The absence of just one has the potential to erode trust in a relationship ultimately. We will talk about the four critical factors in building and maintaining the trust and apply them to our panelists’ business examples.