In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's a single page divided up into nine squares. With it, you can map out your sophisticated marketing plan and go from zero to marketing hero.
To build a learning organization as a business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Creating a marketing plan has traditionally been a difficult and time-consuming process, so it often doesn't get done.
Whether you're just starting or an experienced entrepreneur learning leader, this book is the easiest and fastest way to create a marketing plan to propel your business growth.
In this groundbreaking new book you'll discover:
- How to get new customers, clients, or patients and how to make more profit from existing ones
- Why "big business" style marketing could kill your business and strategies that work for small and medium-sized businesses
- How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money
- A simple step-by-step process for creating your personalized marketing plan that is one page
- How to annihilate competitors and make yourself the only logical choice
- How to get excellent results on a small budget using the secrets of direct response marketing
- How to charge high prices for your products and services and have customers thank you for it