by Steve Buergey, Dirk Tussing, Stephen Sloan, Stacey Boyle, Tricia Danielsen, Lavanya Thyagarajan

Share on linkedin
LinkedIn
Share on facebook
Facebook
Share on twitter
Twitter
Share on email
Email

ele-insight-video

Multimedia Insights are available for Regular Members.


In this session, we collaborate on Learning Platforms and the importance of Customer Journey Mapping & Network Effects.

Customer Journey: Google Branded “Micro-Moments”

AWARE
Customers who are not AWARE of a brand’s presence or the value of their products or services

ENGAGE
Draw people to the brand who show interest in the brand’s products, services or information so they ENGAGE with brand

CONVERT
Customers who may have either a low or high level of trust with the brand and may be willing to invest money or time with the brand to solve for need.

RETAIN
Customers who have converted and had a good experience, to keep them loyal

ELE’s journey mapping,  Julie O’Dwyer, Dirk Tussing, Bev Kaye, Brian Lambertson, Tricia Danielsen, Don Sandel, Anand Setty, Marty Rosenheck and Steve Steve Buergey continue to discuss the importance of customer journey mapping & network effects.

Steve Buergey
Dirk Tussing
Steve Buergey
Stephen Sloan
Stacey Boyle

Want to learn more or have questions about ELE Membership?

drop us a line and keep in touch

This website uses cookies for analysis and personalized content. By using our platform you agree to our use of cookies. View our Terms of Use.