by Michael Grubich, Jill Gawrych

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Culture is not like changing a lightbulb where you simply turn off the light, replace the bulb, and then turn the light back on. Transforming workplace culture is challenging and requires understanding the unspoken rules and unconscious behaviors, testing them, and then shaping them into the desired state. It is also critical that everyone in the organization not only understands the story (the desired culture), but that they are able to easily write themselves into that story.

Culture change requires a plan for shifting behaviors, active communication of progress, and time for each individual to transition through the change. In essence, establishing change resiliency within your organization. There are a set of core elements required for shaping culture in an organization. These elements include diagnose, unify, activate, integrate, and sustain.

Through this process, every employee is involved in at least one experience that clarifies behavioral expectations, and which will shape the future state culture. Organizations who thrive at shaping culture are those best able to align their culture to their overall strategy and integrate internal processes. In this session we will highlight details around the five culture shaping elements guaranteed to help with culture evolution.

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Michael Grubich
Michael Grubich
Jill Gawrych
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