by Haydn Shaw

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Multimedia Insights are available for Regular Members.

They’re here. For the first time in history, you have four generations in your workplace and five generations as customers. Today you have to understand Traditionalists, Baby Boomers, Gen Xers, and Millennials write an email that won’t make someone angry. These generations think differently, vote differently, buy differently, and dress differently. Not understanding these differences creates conflicts and loses sales:

  • What are the differences among the generations?
  • What issues do the differences create for organizations, teams, or even families?
  • How must marketing approaches change to reach the younger generations?
  • What attracts and keeps younger employees?
  • How will these differences complicate the Boomers’ mass exodus from the full-time workforce over the next decade?

This popular session is full of laughter and insight. Listen and hear yourself, your customers, your people, and your future and walk away with practical ideas and plans for increasing your ability to get things done across the generations.

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